A hospitality brandthat happens to bevery good at marketing.
We are based in Australia and constantly travelling. That means we work with independent properties all over the world — from nine room hotels in Puglia to safari lodges in South Africa and cabins in the Queensland hinterland.
Built from two worlds.One built brands.One explored them.One helped businesses grow.One understood why people travel.Together they became Check-In Studio.
AdTonic
A digital studio built on strategy, branding, websites, search and paid media. It spent years learning what actually moves revenue for owner led businesses, and how to prove it without hiding behind vanity metrics.
Atlas & Wander
A travel and hospitality name built on photography, storytelling and time spent in the places themselves. It understood why a traveller saves one property and scrolls past another, and what a room feels like at six in the morning.
Check-In Studio is what happens when those two habits sit at the same desk. We think like travellers and work like a growth team, which is a rarer combination than the industry deserves.
Bec
Founder, Check-In Studio
Hi, I'm Bec.
I have spent my whole working life in marketing and most of my spare time on a plane and travelling. Check-In Studio is what happened when those two things stopped being separate.
I started in marketing young and never left. Strategy, brand, websites, search, paid media, the unglamorous analytics work behind all of it. Eventually I built AdTonic, a digital studio for owner led businesses, because I preferred working with people who felt the results personally rather than reporting into a committee.
Alongside that I was travelling. More than thirty countries so far, usually with a camera and far too many notes. Somewhere between a farm stay in Puglia and a lodge in South Africa I fell hard for content creation, and Atlas & Wander became the home for that work: photography, film and writing about places worth the flight.
The two ran in parallel for years, and the overlap kept getting more obvious. I would stay somewhere genuinely special, then look at its website and see none of it. Beautiful properties losing bookings to platforms because nobody had ever told their story properly, priced their season correctly, or photographed the thing guests actually remember.
Check-In Studio is the answer to that. A studio that has stayed in the rooms, shot the content, run the campaigns and read the analytics, and knows how those four things connect. I still travel constantly, I still shoot, and I still care most about the small independent places that do it properly.
30+ countries
visited, photographed and written about
2 studios
AdTonic and Atlas & Wander, built from scratch
15 years
in marketing, strategy and digital growth
Stay first, advise second
We love to experience a property before we shape its story, and we will whenever we can. But we also happily advise from a distance when timing or geography disagrees.
Photography is not decoration
It is the product. A property with honest, beautiful imagery outperforms a better property with poor imagery, every single time.
Direct is worth the effort
Platforms have their place. They should not own the relationship with the guest who already loves you.
Small studio, senior hands
The people you meet are the people who do the work. There is no layer between you and the person writing your homepage.
Independently and in partnership with AdTonic and Atlas & Wander, from a cabin on the Gold Coast to island resorts in Greece.
“We are not trying to make hospitality look luxurious. We are trying to make it look like itself, on its best morning.”
18 years
combined in hospitality and digital growth
12 countries
worked in across the world
40+
properties branded, built and marketed